The Classic John Ford film ‘THE SEARCHERS’ received its Gala World Premiere at the Chicago Theatre in Chicago, Illinois on May 16th, 1956. It was attended by the film’s star John Wayne and co-star Ward Bond, and marked the launch of a four city tour for the pair which took in the Chicago Theatre in Chicago on May 16th, the Center Theatre in Buffalo on the 17th, the Palm State Theatre in Detroit on the 18th and the Allen Theatre in Cleveland on the 22nd May,1956.
In each of the four cities, strong advertising, publicity and exploitation campaigns heralded the stars’ visits, and this special activity was reflected at the box office by crowds eager to see the stars aswell as the picture.
We have been fortunate to acquire these images of the Premiere tour and would like to share them with Society
Members as they serve as a great reminder of how this Classic film was originally launched. .